8 or 9 ways video can pay off for publishers - Video for magazines
Highlighting the importance of video for magazines this podcast looks at digital growth, brand awareness, and attracting advertisers. It provides insights and advice for magazine professionals who are considering or struggling with video production. The episode also explores various reasons to make video, such as enhancing reputation, adding value to paywall content, attracting sponsorship, promoting events, serving advertisers, and staying competitive with rivals. The episode concludes by emphasizing the need for clear goals and audience targeting in video production and directing listeners to additional resources for more information.